70-hours a week? 90? Why not 24×7?

(Yes, 24 hours a day — Does it even make sense? You can do it, and let me show you how)

Over the past few months, some of the most influential voices in business have reignited the hustle debate. They’ve urged young professionals and founders to push harder, work longer, and treat effort as the currency of success.

• Narayana Murthy, co-founder of Infosys, declared that India’s youth must work 70 hours a week to build national productivity. He shared that in his early days, he personally worked 85–90 hours a week.

• S.N. Subrahmanyan, chairman of L&T, went even further. He proposed 90 hours a week, quipping:

  “What do you do sitting at home? How long can you stare at your wife?”

• Bhavish Aggarwal, Ola CEO, backed Murthy, saying two-day weekends are a “Western import” and 70-hour weeks are ideal.

• Aadit Palicha, Zepto’s young founder, proudly said he and his co-founder work 80–100 hours a week out of sheer passion.

• Shantanu Deshpande, CEO of Bombay Shaving Company, advised young professionals to “put in 18-hour days for the first 4–5 years.”

• Elon Musk has long maintained that 80–100 hour weeks are normal if you want to do something world-changing.

  “Nobody ever changed the world on 40 hours a week.”

• Jack Ma, Alibaba’s founder, once said the “996” culture (9am to 9pm, 6 days a week) is a “blessing” for people who love their job.

• Sergey Brin, Google’s co-founder, recently told his AI team that 60 hours/week is the sweet spot for peak performance.

Whether you agree with them or not, one thing is clear:
Hard work is back in fashion.

But here’s my honest question:

If 70 hours is good…
If 90 hours is better…

Why not go for 168 hours a week?
(That’s 24 hours a day, 7 days a week!)

Sounds absurd?

Let me explain.

You probably don’t know how many hours:

• Mukesh Ambani works.

• Sergey Brin works.

• S.N. Subrahmanyan works.

That’s okay.

But ask yourself:

👉 How many hours does Reliance work?
👉 How many hours does Google’s AI team work?
👉 How many hours does L&T work?

These companies “work” 24×7.
They run non-stop — not because their founders work endlessly — but because they’ve built machines, systems, and teams that do.

This changes everything.

Imagine you invest ₹100 at 10% annual return. It becomes:

• ₹110 after 1 year

• ₹105 after 6 months

• ₹100.83 after 1 month

• ₹100.00114 after 1 hour

Now scale it up.

If you invested ₹1 crore, your return would be:

• ₹114 every hour

• ₹2,740 every day

• ₹83,334 every month

And remember — next year your new base becomes ₹1.10 crore.

That’s also the power of working 24×7 — even when you’re asleep.

Stop thinking about how many hours you work.
Start asking how many hours your:

• Money works

• Tools work

• People work

• Content, code, or systems work

This is how you truly work 168 hours a week — without burning out.

As Warren Buffett said:

“If you don’t find a way to make money while you sleep, you’ll work until you die.”

Yes, hard work matters. Discipline is essential. But the real question isn’t how many hours you work.
It’s how many hours your system works.

So if you want to “work” 168 hours a week:

• Automate.

• Delegate.

• Invest.

• Systematize.

And let your impact run 24×7, even when you don’t.

If you want to start working smarter — through automated investments, capital compounding, or system-led wealth-building — let’s talk.

👉 Contact me here
I help individuals and families turn their money into a 24×7 working asset.

Let’s make your 168-hour workweek a reality.